by Carla Krantz | Tips & Tricks
The internet today is a bit like a busy marketplace. Every second, people are buying products, comparing prices, sharing content, and creating new information. Behind all of that activity, businesses are trying to understand what is happening online and make smarter...
by Carla Krantz | Tips & Tricks
A funny thing happened the other day. I sat down at my Windows laptop to answer a couple of emails. That was the plan, anyway. Two hours later I’d paid a few bills, watched half an episode of a series, booked a train ticket, checked my bank account, ordered a...
by Carla Krantz | Tips & Tricks
Most people have sent a message they never heard back from, or had a conversation fizzle out mid-thread, and quietly wondered if they did something wrong. Online friendships can feel unpredictable in ways that in-person ones rarely do, and that gap between effort and...
by Carla Krantz | Tips & Tricks
The creator economy is no longer just about taking aesthetic photos, editing viral transitions, or writing catchy captions. Creating content is a business on its own today. Social media feeds have become digital storefronts thanks to brand deals, affiliate marketing,...
by Carla Krantz | Tips & Tricks
Here’s the part people skip your profile is the close. A video gets someone interested. The For You page does the introductions. But the actual decision follow or bounce almost always happens on your profile, in the few seconds after someone taps your handle....
